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Global Smartwatch Market 2021: Apple 22%, Samsung 14%


△ Global TOP6 smart watch equipment manufacturers, comparison of shipments between the third quarter of 2021 and the third quarter of 2020

Looking at the quarter-on-quarter comparison, the rankings for the second quarter of 2021 are: Apple, Huawei, Samsung, BBK, and Garmin. From a year-on-year perspective, the rankings in the third quarter of 2020 are: Apple, Huawei, Samsung, BBK, Huami.

In contrast, the performance of Samsung and Huami in the new quarter is very outstanding.

Samsung Galaxy Watch4: More than 60% of the total shipments of the Galaxy Watch4 series are sold to North America and Europe. Mid-to-high-priced models in these regions account for a relatively high proportion. Samsung has also launched a customized model for this region-a joint model with the Parisian fashion brand Maison Kitsuné , This is after the successful co-branding of Thom Browne, Samsung once again successfully broke the circle.

Price Range: The continued growth of market segments with prices below US$100 highlights the increasing influence of smart watches on the mass market, which is not unrelated to the growth of markets such as India.

India Market: It is worth noting that India is the fastest growing market. India’s performance in the same period last year was modest, accounting for less than 2% of the global smartwatch market, but in just one year, its market share had grown to 6%. As far as India’s regional market performance is concerned, in the third quarter of 2021, the shipment of smart watches in the Indian market hit a record high, with a month-on-month increase of 159%, a record high. The year-on-year increase was 293%.


△ Indian smartwatch market ranking TOP5 brand market share, comparison between the third quarter of 2021 and the third quarter of 2020

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