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How do you do a virtual trade show?

Quick checklist to make the most of your virtual trade show

  • Send pre-event communications to tease exhibitors and get attendees to sign up for appointments
  • Offer sponsorship opportunities that increase brand awareness and drive leads to exhibitors to offset the cost of the event
  • Get the right tools in place to capture leads, power virtual booths, and video conference with attendees
  • Plan networking events that extend your show flow to happy hours and sessions
  • Have attendees schedule appointments before and during the virtual trade show
  • After the virtual trade show follow-up between sales and marketing to close leads quickly
  • Look to reporting and analytics tools to prove event success to stakeholders

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