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Quick checklist to make the most of your virtual trade show
- Send pre-event communications to tease exhibitors and get attendees to sign up for appointments
- Offer sponsorship opportunities that increase brand awareness and drive leads to exhibitors to offset the cost of the event
- Get the right tools in place to capture leads, power virtual booths, and video conference with attendees
- Plan networking events that extend your show flow to happy hours and sessions
- Have attendees schedule appointments before and during the virtual trade show
- After the virtual trade show follow-up between sales and marketing to close leads quickly
- Look to reporting and analytics tools to prove event success to stakeholders