How do you do a virtual trade show?

Quick checklist to make the most of your virtual trade show

• Send pre-event communications to tease exhibitors and get attendees to sign up for appointments
• Offer sponsorship opportunities that increase brand awareness and drive leads to exhibitors to offset the cost of the event
• Get the right tools in place to capture leads, power virtual booths, and video conference with attendees
• Plan networking events that extend your show flow to happy hours and sessions
• Have attendees schedule appointments before and during the virtual trade show
• After the virtual trade show follow-up between sales and marketing to close leads quickly
• Look to reporting and analytics tools to prove event success to stakeholders